Take some time to alter the personas based on feedback. Ultimately, it’s best to have a conversation about your decisions so that they are well informed. This can be done in your chat channel, or in a document. A tip of the trade here is to try using Creative Commons licensed images that you can find through Flickr. Having fun with persona creation is one way to help them to better understand and gain empathy for users. This tends to take a bit of time, so give it to participants. If there’s time, get some initial feedback.įinesse the persona by including an image, name, and quote that expresses the needs and goals of the user. This will allow everyone to get on the same page and hopefully it will also provide some inspiration. After the time is up, regroup and do a 5 to 10 minute verbal shareout.
What would that user’s motivations, goals and needs be? What are their pain points and challenges? If you have a large number of participants on your call, have everyone break out into small teams (this is when a chat channel could come in handy) for 20 minutes. This list can be created and shared in a text editor such as Google Docs or Etherpad.Ĭraft a scenario in which that person would like to use your product or service. While this template or this markdown one might be a useful tool to help you, a persona should generally include: Write down a description for each persona. Each should have a slightly different story and use case. Using your interview notes, create one or two personas to represent your core users. Personas are designed to help you to empathize with individuals who might use the app, so think of them more as a bio that you might see on a social website than a job description. It also prevents you from falling into the pattern of thinking that you are going to experience the application the same way that other users will. Think of a persona as your typical or ideal user - who do you see using your app? It helps prevent you from generalizing all users into one bucket and thinking that everyone has the same needs and goals.
Time estimate:Ī persona is a representation of the needs, thoughts and goals of the target user. Who’s involved:ĭesigners and stakeholders. That said, they are useful tools to refer to at any given point in your creation process. Ideally they are used after interviews and before journey mapping. Personas give us a person to connect with, someone who has goals for using the product, ensuring human centered design.
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